No one can guarantee a #1 ranking on Google – SEO Information for New Clients at CAH Productions
If you remember nothing else about SEO remember the word “relevant”. Search engines want to provide relevant information to searchers. Simply stuffing keywords on a page will not give you a better ranking. SEO is complex; there is no magic formula and the “rules” change constantly. In fact, your own physical location when you do a search can impact the search results. The same search done from a laptop on the west coast will yield different results than an identical search done from a laptop on the east coast.
So, rather than search for the Holy Grail of SEO, check out these basic points below to help your website improve its SEO ranking.
1) Every page needs a title that contains keywords that are relevant to the content on the page
Your designer should name the pages using the site name and a relevant description of the content on the page. For example, your About Us page should be titled: Your Website Name – About Us
2) Social networking, blogs and sharing buttons
Search engines will show more results with your name and your company name when you subscribe to social media sites. It’s also important to keep these sites updated on a regular basis so that your content is fresh and relevant. In addition, be sure to include sharing buttons on your website so visitors can share information they found on your site as well as view and subscribe to your social pages.
3) Compelling, informative Content is important
Having more relevant content that is different from other sites in both wording and topics is a great boost for your site’s rankings. In addition, update your content weekly whenever possible but make sure the content maintains a high level of quality. Content should be interesting and informative. Remember; the main focus of your website is to provide compelling information to your prospective clients so that they will want to buy from you.
Taken from Google Support:
Quality guidelines – basic principles
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
4) Create links to your website to relevant information using relevant descriptive text
When you create a link in your Facebook page that links back to your own website, be sure to name the link with relevant words. Linking to a page and saying; “check this out” is much too vague and won’t help Google figure out what you are trying to achieve. Another way to generate links to your website besides social media is to list your company and website on free business listings. There are dozens of these on the internet. Start with local listings as these are most relevant to the new business owner.
5) Relevant image tags
Ask your designer to include image tags on every image in your website. Tags should be relevant to the picture and content on the page where the picture appears. A photo of your storefront could be tagged; “your company name store front”, not “do you love our flower bed”.
6) Longevity of your website
It’s no secret, the longer your website remains on the internet the better your ranking. However, websites that are not updated on a regular basis fall in ranking. Search engines want to know that you are maintaining information that is relevant to the current times. Websites that are left unattended and unkempt fall off the rankings. If your designer just finished putting the last touches on your site be patient! It can take as long as 6 months or more before search engines start to rank your site on the first 5-10 pages. Of course, much of this depends on other sites who are vying for the same clients. If you sell pizza, you have a lot of competition and it will take some time to move your site up to the first page. If, on the other hand, you sell hand painted snail shells; well you probably will show up in the top 5 of an inquiry.
My last suggestion to new business owners is to get a basic yellow pages local listing on the internet. In most cases, this listing is free with your web hosting account. This small step will help you show up on local searches.
For more reading check out this article from Google Best practices to help Google find, crawl, and index your site