CAH Productions graphic, web design and small business discussions

Posts tagged “new media

Consumer Demand vs Corporate Packages

Recently I have discovered that there is a hole in the media/entertainment market. Specifically, a lack of consumer choice with regards to the type of programming we can watch on our TV’s or computers.  In Canada; consumers have a choice of service providers. Each provider offers “packages” to the consumer. I don’t know about you, but I don’t watch every channel and every program available to me in these packages. I would suspect that 99.99% of consumers are the same in this aspect. In addition, I also suspect that the vast majority of viewers are spending less time watching TV than they did 5 or 10 or 20 years ago.  These changes, coupled with new technology that allows us to stream online content directly to our TV monitors should have spawned a new approach by the service companies. But no, from what I can tell, they are still offering the same old packages. Finding content on the internet is often limited in Canada. Surprisingly, I could not find a single site that offered a paid subscription for unlimited access to live and recorded programming. My main search was for sporting events, but I also found that regular TV series programming was also limited in what and when it could be viewed, if at all.

How about this?

Allow consumers to choose programs and channels that they want. No packages. Consumers then will pay for only the programming that is valuable to them, (which they choose to subscribe to) and not a bunch of other channels and programs that they will never use or want. And, why not enhance this even further? Offer these programs as ON Demand services, available via internet by any computer or internet connected TV or even smart phones 24/7.

For Example:

Susie Q loves to watch “How I met your Mother”, “Big Bang Theory”, the “Insider”, MTV and romantic comedy movies. But Susie works shifts and isn’t always home when her programs are running. But now; with the new “flex-watch what you love” choices by her favourite service provider, she can watch all of these programs, any time she wants “on-demand” on her TV, computer OR smart phone.  She can even login from her girlfriends home internet to watch a program during girls night. If she misses an episode, she only needs to search the online menu and find it to watch it. Whats more!! Susie only pays for the programs she has subscribed to, and she can modify her choices AT ANY TIME, without any additional fees.

Jake is a sports nut! He loves all sports but sometimes he can’t watch a game if he is busy with other things. He also loves reality programs and sci-fi horror movies. So Jake has signed up with his favourite service provider and selected the programs he wants, including access to all NHL, NFL, and NBA game broadcasts. Jake can even go to his buddies house, login to his account on his buddies internet and watch the game.  Jake only pays for the programs he has chose and can change his choices at any time.

Sounds cool eh? Maybe the service providers will get smart, and start giving consumers what they REALLY WANT. I mean, as far as I can tell, all the technology is in place. Its only the bureaucratic paperwork that needs to be cleared to allow for TRUE consumer choice.

What do you think??


Flash vs DHTML

As the World Wide Web matures, and its users become more internet savvy; many businesses looking for a company to build their web site often demand certain features
that they have seen or heard about as being current and cutting edge. One such feature is the implementation of flash and/or flash-based web sites.

While flash sites certainly can offer some great eye-candy to the viewer; they are not necessarily for everyone.  Advantages to using flash include; cross-browser compatibility, eye-catching, moving pictures and interesting interactivity, as well as the ability to easily  use audio and movies on your site. Flash web sites or sites that use some flash interactivity are seen as exciting, modern and cutting-edge cool and will engage the viewer longer on the site, thereby enticing them to try our a product or contact the company for more information.

However; there are also disadvantages to using Flash, and cah productions feels it is important that our customers are aware and educated about their choices for their web pages.

Flash files require longer loading times than html with dynamic page features.  According to internet world stats dot com; of the top 20 countries that use the internet; less than 7% of users world-wide are on a broadband connection. This same statistic is less than 40% in the USA and around the 30% mark for Canadian users.  This means that the majority of your viewers will have extended wait times while your web pages load, if you have incorporated a flash generated home page or other flash features on your web site.  Think of it as if they walked into your store, and saw a line up of 10 or more people at the counter. Some may wait patiently in line, others may decide to go elsewhere.

Another huge disadvantage to flash-only or flash-heavy web sites is that flash is not optimized for search engine indexing, and as a result, the content of your Flash animation is not visible for search engine spiders.  Prospective customers who are searching for you via google or bing or another popular search engine will not be able to find your web site.  This is like having a store front with a beautiful animated banner; but the banner is obscured by the trees and bushes in front of your store.

Flash requires a plug-in. In addition to many users not having broadband connection, there are just as many who have not updated their browser or plug-ins and are using older computers. These users are unwilling or often unable to upgrade and will be unable to view your amazing flash pages without the plug-in application.

Viewers will lose accessibility and usability when viewing a flash site. Font size cannot be changed and screen readers cannot read the pages. Somewhat like not having a wheelchair accessible ramp to your storefront; these customers will be unable to access your store.

Flash is unavailable on most cell phones and mobile devices. This will undoubtedly keep your mobile users from viewing your site and again restrict your viewing audience.

Flash is also more expensive to create and maintain. Changes require extensive additional flash features to be created and clients cannot freely change content in flash pages on their own.

So what is the alternative?

Web pages can be built with many interactive features; forms, drop down menus, moving pictures/special effects, video and audio and more by using alternatives to flash. Cah Productions can show you what we can do to make your pages exciting, while keeping your costs down, your viewers engaged and your web site easily accessible and discoverable by your customers.

Peruse our pages on our web site to see some of these features in action, or call or email us now for more information.

www.cahproductionz.com


Fast, Affordable, Creative, Friendly

Welcome to Cah Productions

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Cah Productions offers full media design services to enhance and compliment your business needs. From print media services to web design we can advise you on the best options to suit your needs and your budget.
Cah Productions will take your vision and transfer it to print and web advertising that is unique and professional. Our industry experience and on-going training will keep your business on the cutting-edge of what’s new  in advertising and design. We offer services for your small and large projects. Cah Productions will listen to your needs, then provide you with several options to meet those needs.
The final decision is yours.
Call or email us today to discuss your ideas and project needs.