No one can guarantee a #1 ranking on Google – SEO Information for New Clients at CAH Productions
If you remember nothing else about SEO remember the word “relevant”. Search engines want to provide relevant information to searchers. Simply stuffing keywords on a page will not give you a better ranking. SEO is complex; there is no magic formula and the “rules” change constantly. In fact, your own physical location when you do a search can impact the search results. The same search done from a laptop on the west coast will yield different results than an identical search done from a laptop on the east coast.
So, rather than search for the Holy Grail of SEO, check out these basic points below to help your website improve its SEO ranking.
1) Every page needs a title that contains keywords that are relevant to the content on the page
Your designer should name the pages using the site name and a relevant description of the content on the page. For example, your About Us page should be titled: Your Website Name – About Us
2) Social networking, blogs and sharing buttons
Search engines will show more results with your name and your company name when you subscribe to social media sites. It’s also important to keep these sites updated on a regular basis so that your content is fresh and relevant. In addition, be sure to include sharing buttons on your website so visitors can share information they found on your site as well as view and subscribe to your social pages.
3) Compelling, informative Content is important
Having more relevant content that is different from other sites in both wording and topics is a great boost for your site’s rankings. In addition, update your content weekly whenever possible but make sure the content maintains a high level of quality. Content should be interesting and informative. Remember; the main focus of your website is to provide compelling information to your prospective clients so that they will want to buy from you.
Taken from Google Support:
Quality guidelines – basic principles
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
4) Create links to your website to relevant information using relevant descriptive text
When you create a link in your Facebook page that links back to your own website, be sure to name the link with relevant words. Linking to a page and saying; “check this out” is much too vague and won’t help Google figure out what you are trying to achieve. Another way to generate links to your website besides social media is to list your company and website on free business listings. There are dozens of these on the internet. Start with local listings as these are most relevant to the new business owner.
5) Relevant image tags
Ask your designer to include image tags on every image in your website. Tags should be relevant to the picture and content on the page where the picture appears. A photo of your storefront could be tagged; “your company name store front”, not “do you love our flower bed”.
6) Longevity of your website
It’s no secret, the longer your website remains on the internet the better your ranking. However, websites that are not updated on a regular basis fall in ranking. Search engines want to know that you are maintaining information that is relevant to the current times. Websites that are left unattended and unkempt fall off the rankings. If your designer just finished putting the last touches on your site be patient! It can take as long as 6 months or more before search engines start to rank your site on the first 5-10 pages. Of course, much of this depends on other sites who are vying for the same clients. If you sell pizza, you have a lot of competition and it will take some time to move your site up to the first page. If, on the other hand, you sell hand painted snail shells; well you probably will show up in the top 5 of an inquiry.
My last suggestion to new business owners is to get a basic yellow pages local listing on the internet. In most cases, this listing is free with your web hosting account. This small step will help you show up on local searches.
For more reading check out this article from Google Best practices to help Google find, crawl, and index your site
Recently I have discovered that there is a hole in the media/entertainment market. Specifically, a lack of consumer choice with regards to the type of programming we can watch on our TV’s or computers. In Canada; consumers have a choice of service providers. Each provider offers “packages” to the consumer. I don’t know about you, but I don’t watch every channel and every program available to me in these packages. I would suspect that 99.99% of consumers are the same in this aspect. In addition, I also suspect that the vast majority of viewers are spending less time watching TV than they did 5 or 10 or 20 years ago. These changes, coupled with new technology that allows us to stream online content directly to our TV monitors should have spawned a new approach by the service companies. But no, from what I can tell, they are still offering the same old packages. Finding content on the internet is often limited in Canada. Surprisingly, I could not find a single site that offered a paid subscription for unlimited access to live and recorded programming. My main search was for sporting events, but I also found that regular TV series programming was also limited in what and when it could be viewed, if at all.
How about this?
Allow consumers to choose programs and channels that they want. No packages. Consumers then will pay for only the programming that is valuable to them, (which they choose to subscribe to) and not a bunch of other channels and programs that they will never use or want. And, why not enhance this even further? Offer these programs as ON Demand services, available via internet by any computer or internet connected TV or even smart phones 24/7.
Susie Q loves to watch “How I met your Mother”, “Big Bang Theory”, the “Insider”, MTV and romantic comedy movies. But Susie works shifts and isn’t always home when her programs are running. But now; with the new “flex-watch what you love” choices by her favourite service provider, she can watch all of these programs, any time she wants “on-demand” on her TV, computer OR smart phone. She can even login from her girlfriends home internet to watch a program during girls night. If she misses an episode, she only needs to search the online menu and find it to watch it. Whats more!! Susie only pays for the programs she has subscribed to, and she can modify her choices AT ANY TIME, without any additional fees.
Jake is a sports nut! He loves all sports but sometimes he can’t watch a game if he is busy with other things. He also loves reality programs and sci-fi horror movies. So Jake has signed up with his favourite service provider and selected the programs he wants, including access to all NHL, NFL, and NBA game broadcasts. Jake can even go to his buddies house, login to his account on his buddies internet and watch the game. Jake only pays for the programs he has chose and can change his choices at any time.
Sounds cool eh? Maybe the service providers will get smart, and start giving consumers what they REALLY WANT. I mean, as far as I can tell, all the technology is in place. Its only the bureaucratic paperwork that needs to be cleared to allow for TRUE consumer choice.
What do you think??
As the World Wide Web matures, and its users become more internet savvy; many businesses looking for a company to build their web site often demand certain features
that they have seen or heard about as being current and cutting edge. One such feature is the implementation of flash and/or flash-based web sites.
While flash sites certainly can offer some great eye-candy to the viewer; they are not necessarily for everyone. Advantages to using flash include; cross-browser compatibility, eye-catching, moving pictures and interesting interactivity, as well as the ability to easily use audio and movies on your site. Flash web sites or sites that use some flash interactivity are seen as exciting, modern and cutting-edge cool and will engage the viewer longer on the site, thereby enticing them to try our a product or contact the company for more information.
However; there are also disadvantages to using Flash, and cah productions feels it is important that our customers are aware and educated about their choices for their web pages.
Flash files require longer loading times than html with dynamic page features. According to internet world stats dot com; of the top 20 countries that use the internet; less than 7% of users world-wide are on a broadband connection. This same statistic is less than 40% in the USA and around the 30% mark for Canadian users. This means that the majority of your viewers will have extended wait times while your web pages load, if you have incorporated a flash generated home page or other flash features on your web site. Think of it as if they walked into your store, and saw a line up of 10 or more people at the counter. Some may wait patiently in line, others may decide to go elsewhere.
Another huge disadvantage to flash-only or flash-heavy web sites is that flash is not optimized for search engine indexing, and as a result, the content of your Flash animation is not visible for search engine spiders. Prospective customers who are searching for you via google or bing or another popular search engine will not be able to find your web site. This is like having a store front with a beautiful animated banner; but the banner is obscured by the trees and bushes in front of your store.
Flash requires a plug-in. In addition to many users not having broadband connection, there are just as many who have not updated their browser or plug-ins and are using older computers. These users are unwilling or often unable to upgrade and will be unable to view your amazing flash pages without the plug-in application.
Viewers will lose accessibility and usability when viewing a flash site. Font size cannot be changed and screen readers cannot read the pages. Somewhat like not having a wheelchair accessible ramp to your storefront; these customers will be unable to access your store.
Flash is unavailable on most cell phones and mobile devices. This will undoubtedly keep your mobile users from viewing your site and again restrict your viewing audience.
Flash is also more expensive to create and maintain. Changes require extensive additional flash features to be created and clients cannot freely change content in flash pages on their own.
So what is the alternative?
Web pages can be built with many interactive features; forms, drop down menus, moving pictures/special effects, video and audio and more by using alternatives to flash. Cah Productions can show you what we can do to make your pages exciting, while keeping your costs down, your viewers engaged and your web site easily accessible and discoverable by your customers.
Peruse our pages on our web site to see some of these features in action, or call or email us now for more information.
October 3, 2011 | Categories: company information | Tags: brochures, business cards, cah productions, flyers, graphic design, logo design, marketing, menus, new media, newsletters, posters, social media sites, t-shirts, web design | Leave a comment
Welcome to Cah Productions
This is the WordPress version of our site.
Cah Productions offers full media design services to enhance and compliment your business needs. From print media services to web design we can advise you on the best options to suit your needs and your budget.
Cah Productions will take your vision and transfer it to print and web advertising that is unique and professional. Our industry experience and on-going training will keep your business on the cutting-edge of what’s new in advertising and design. We offer services for your small and large projects. Cah Productions will listen to your needs, then provide you with several options to meet those needs.
The final decision is yours.
Call or email us today to discuss your ideas and project needs.
September 5, 2011 | Categories: company information | Tags: brochures, business cards, cah productions, flyers, graphic design, logo design, marketing, menus, new media, newsletters, posters, social media sites, t-shirts, web design | Leave a comment
Why cah productions??
10 plus years of industry experience
creative ideas and solutions for all design needs
Lots of happy clients!!
cah productions uses industry-leading Adobe products to create your graphic images and web design project
services suited to your budget and timeline
September 5, 2011 | Categories: company information | Tags: brochures, business cards, cah productions, flyers, graphic design, logo design, marketing, menus, newsletters, posters, social media sites, web design | Leave a comment
Steps to Realizing Your Design Vision:
- Have a solid vision of what you want.
- Express your vision to a creative designer.
- Review several mockups your designer has created for you.
- Select one mockup that is closest to your vision.
- Suggest changes you want if required.
- Use your final design on various media to achieve the best impact, ie: posters, flyers and web.
September 5, 2011 | Categories: company information | Tags: branding, brochures, business cards, cah productions, design, graphic design, logo design, menus, newsletters, posters, social media sites, web design | Leave a comment